SHWAH-duct · /ˈʃwɑː.dəkt/ n.

Less uh,
More aha!

I'm Nat: 15 years of brand, product, and front-end work. I help early-stage teams find the right words, shapes, and screens, then ship them.

Brand, product, or both:

prod·uct n.

For teams with a product to shape, fix, or ship.

  1. Fractional design lead

    Your design lead, one or two days a week. Direction, UX, UI, and working side by side with engineering. Monthly.

  2. UX audit

    A fresh, honest look at what's getting in the way. A prioritized list of fixes you can act on Monday. Fixed price.

  3. Design sprint

    One feature, flow, or MVP, start to finish. Two to four weeks, from fuzzy idea to build-ready design.

“Now we have an Android app that is even better than our iOS app…”

Ephraim Tekle, CEO, ArifSoft Corp.

brand n.

For teams who need to look and sound like themselves.

  1. Brand foundations

    Logo, type, color, and the rules that hold them together. A small identity system you can actually use. Fixed price.

  2. Brand + website

    A new identity and the site to show it off. Designed and built by the same person, so nothing gets lost in a handoff.

  3. Brand refresh

    Keep what's working, fix what isn't. A tune-up for an identity that grew up faster than its logo.

See also:
  • landing pages
  • pitch decks
  • design systems
  • clickable prototypes
  • usability testing
  • accessibility audits
  • front-end builds
  • icons + illustration
  • social templates
  • design QA

Here's how it goes:

  1. 01

    Say hi

    A 30-minute call about what you’re working on and where it’s stuck.

  2. 02

    Get a clear scope

    A fixed price and a plain-English plan, usually within two days.

  3. 03

    Make the thing

    You see real work every week, in the browser, not a status update about it.

Things I've made:

Hi, I'm Nat!

Fifteen years in design, including a decade co-running a design and development consultancy. I've shaped brands, untangled products, and written the front-end code to ship both.

Off the clock: I'm a musician, illustrator, and a nerd for science, history, and linguistics. That last one explains the name, and the pun.

What are we making?

Tell me what you're making.

Only your name and email are required. The rest helps me write back with something useful.

What kind of project? Pick any
Budget in mind? Optional
Slide the əOr skip this. Money talk can wait.
When? Optional